If you haven’t heard about Remarketing for Search Ads, commonly known as RLSAs (Remarketing Lists for Search Ads), you’re in for a big surprise. If you have, then kudos to you. RLSAs are a great way not only to optimize but also efficiently scale your Search campaigns. I will share a few strategies that helped … Remarketing with Search Ads
Running a successful Google Ads campaign requires more than just creating great ads and targeting the right audience. It’s equally important to ensure that your budget isn’t wasted on irrelevant or fraudulent traffic. This is where excluding money-wasting IP addresses comes into play. By identifying and excluding problematic IP addresses, you can protect your campaigns, … How to exclude money-wasting IP addresses in Google Ads? [+ a list of 389 IPs]
Google Search Ads are based on auction, meaning several advertisers might be bidding for the same keywords. As a result, some keywords have less competition as they might be too niche or have low traffic. But for popular keywords, the competition is fierce. If you’re an advertiser using Google Ads to promote your business, … Use Google Auction insights to beat your competitors
Location targeting is one of the most overlooked settings in Google Ads. You can target the whole world, but why would you? Usually, people select their target country or a few, which is OK. Advertisers look at location as a part of the target audience. Hence, most of them specify a country and never look … Optimize campaigns with Google Ads Location Targeting
Why do some Google Ads campaigns skyrocket with success while others stumble and crumble despite similar investments? Is there a secret that only a few people know? Nope. Just the same old mistakes year after year. Today, I’ll disclose some of the most common – yet often overlooked – Google Ads mistakes that advertisers, both … Most common Google Ads mistakes (and how to fix them)
Last week, I was working on one of the accounts and noticed that Google Ads audiences were not populated. The client told me that he created them several months ago. So I started looking into it and found the reason. It took me a while, as there are plenty of things that can affect that. … Why Google Ads audiences not populating?
Google Ads bidding strategies evolved radically. Google started pushing all accounts to adopt automated bidding as, according to Google, it has many signals and capabilities that humans can’t comprehend. It may be true. But how exactly does bidding work? And what strategies should you use Today? And is automated bidding truly the solution to all … Google Ads Bidding Strategies Explained
Dynamic Search Ads probably have not changed a lot since the day they were introduced. Given that it was at least 10 years ago, it is the most stable campaign type and usually has great performance results. Well, it’s an ad group type more than it is a campaign type. But people do refer to … Improve performance with Dynamic Search Ads (DSA)
BFCM or Black Friday, Cyber Monday craziness is just around the corner. Everyone is already gearing up for the biggest weeks of the year in terms of sales and revenue. But should you do the same? Or maybe you should hold back and watch it from the sidelines? I will try to help you answer … How to prepare Google Ads for Black Friday?
Google keyword planner evolved a lot since it has been introduced. I remember the times that some agencies tried to charge for it, even though it was free for everyone to use. But I still get some questions on how to use it and most importantly how to get valuable insights. In this post, I … Everything you need to know about Google Ads keyword planner
Google ads remarketing is a great way to target people who’ve already visited your website or viewed specific pages. This can be a huge benefit since you’re not just wasting money and resources advertising to people who may have no interest in what you have to offer—you’re targeting people who engaged with your business in … 24 Google ads remarketing audiences to boost performance
Google Display Ads has been a part of Google Ads as far as I can remember. It was always harder to make them work compared to Search ads. But Display ads can be a powerful tool for reaching your target audience and driving conversions. Even though Display ads usually are used to increase brand awareness, … How to leverage Google Display Ads?
Most of your time with Google Ads you spend in the account looking at data. So it is very important to have all the data that can help you optimizing your campaings. There are many default columns, which you might be familiar, but what truly kicks it up a notch is the custom columns. So, … 10 Custom columns to enhance your campaign optimization
In this blog post, I’ll show you how to create a custom report in GA4 to help you better understand your Google Ads performance. Pairing GA4 and Google Ads data is a must for any serious marketer. First, we will look at standard reports and then create custom reports. I will also provide a few … How to build custom Google ads reports in GA4?
No matter how many keywords you have or how big your budget is, the only thing people see from your account (and all of your efforts) is the ad. Think about it. Everything boils down to 270 symbols. About the same as X post (280). Would you agree that your search ads are quite important? … The ultimate guide to responsive search ads
Conversion tracking is key to making your campaign successful. I’ve mentioned it many and will continue to say it. Without it, you’re just throwing away your money. Setting up conversions is not a hard task. It’s basically adding a snippet to your website. However, there are some things that are constantly overlooked, even by seasoned … Most Advertisers Miss These 6 Google Ads Conversion Tips
In recent years, Google Ads has changed its keyword rules. It added and then removed the modified broad match type. It also introduced close variants for exact matches and altered phrase matching. These changes have impacted Search campaign performances. And now another change. Google announced what will change in query matching, and you need … What you need to know about Search Query Matching in 2024
Most people try Google Ads because it is easy to start with but then abandon it due to the poor results. Of course, not all channels are equal, and each product or service has to find its own mix of them. However, usually, it is the start that counts. A strong foundation makes a lasting … What is a good Google Ads budget?
Quality Score is crucial. It decides how often your ad shows and the cost per click. Think of it like school grades. Higher scores mean better perks. Ever wonder what’s behind the score? We’ll explore its components, importance, and improvement methods. We’ll check ad relevance and page experience. What is a Quality … Google Ads Quality Score Demystified: How to Improve and Why It Matters
Search Term report is the go-to place for most advertisers as it shows what actual queries were matched against your keywords. As you know, each search term is matched to your keyword in the ad group. If you work with broad or phrase match keywords (even exact), you know that your keyword can trigger various … How to use Search Term report like a seasoned expert
Ever felt the sting of your marketing budget vanishing into thin air? Google Ads can be like a magician’s trick—now you see your money, now you don’t. But we don’t have time for magic tricks. We run ads for businesses, clients, and companies. Let’s take some time to understand what factors influence Google Ads cost … How to stop Google Ads from spending a fortune
A while back Google introduced brand restrictions. And the name, honestly, was confusing as we also have brand exclusions. But those are not the same. The opposite, actually. I guess that’s why they changed the name to Brand inclusions. A lot better. Regardless of how it is called now or may be called in the … Brand inclusions in Google Ads
Accurate data is key in 2024, and its importance will continue to grow as we rely more and more on AI and automated bidding strategies. No matter what advertising platform you use, having more accurate data enables you to better optimize your campaign performance. Google Ads has enhanced conversions specifically for this purpose. It … A Step-by-Step Tutorial on Setting Up Enhanced Conversions for Google Ads
CTR shows if your ads suck. Simple as that. People either click them or they don’t. Understanding click-through rates is important in Google Ads campaigns. It measures how your ads resonate with potential customers, affecting website traffic, spending, and conversions. In this post, we’ll touch on what is CTR, it’s benefits and explore strategies to … Top Strategies to Boost CTR in Google Ads
In digital marketing, the right ad spending can boost profits or waste money. tCPA, or Target Cost-Per-Acquisition, is crucial for Google Ads. It helps manage costs in pay-per-click campaigns, offering better control and results. Knowing how it works can align your spending with your goals, boosting your campaign. It introduces a strategic bidding method that … What is tCPA in Google Ads?
Negative keywords are key to campaign success. They’re vital for both beginners and experts. Sadly, many overlook them. Instead, they chase new Google features or best practices. Trying new things is good. First, though, master the basics. Then, adopt a “test everything” mindset. Today, we’ll examine how negative keywords can significantly impact your results. … Mastering Negative Keywords: A Complete Guide for PPC
The beauty of portfolio bidding strategies lies in their ability to be both standardized for ease of implementation yet flexible enough to be customized to each advertiser’s goals. Campaigns need not operate in silos but can instead benefit from a complementary campaign approach that optimizes the overall performance of the advertising portfolio through a unified … The Power of Portfolio Bid Strategies in Google Ads
If you have heard about structured snippets in Google Ads, you know a thing or two. To me, this is quite a technical name for it. But what exactly are these snippets, and how do they work? In Google Ads, structured snippets have become a vital asset for enhancing the visibility of search ads, improving … What is a structured snippet?
Some of you may know that I also have a Facebook group about Google Ads. There are plenty of people helping each other out, and I, along with two awesome moderators, try to keep it nice and tidy. I’m reading almost all the questions posted, and if I have time, I will reply as … Direct from the Trenches: Answering Facebook Group Questions
There is a lot we can learn just by observing and studying not only our competitors but also other companies. If you have a chance to work with several different businesses at the same time, great. But most work for one company for a while. Getting out there to see what and how others are … Breaking Down Search Ads: The Hits and Misses
I get this question quite a lot, and there is no short answer. Well there is, but it might be both helpful and damaging at the same time. So, I thought I would dedicate a post about what a good CTR in Search Ads. In digital marketing, and especially in paid marketing, people love … What is a good Search Ads CTR
Have you heard about Google Ads Scripts? If you worked in an agency, you might be familiar with scripts. Also, if you’re running PMax, you will need a script to get more insights into campaign performance, as Google hides a lot of stuff. But scripts can do a lot of stuff and help you … Introduction to Google Ads scripts
When creating Search campaigns, many Google Ads experts praise machine learning, and you might often hear them saying, “Start with broad match keywords and an automated bidding strategy”. They claim that CPA bidding and broad match keywords are all you need to reach your campaign goals successfully. In theory, a broad match is “smart”; … Are keyword match types still relevant today?
Unless you’re an agency, running your Google Ads account is almost a daily task. You have to be in there, looking at keywords, ads, conversions, etc. Obviously, this is not a rule for all accounts. It depends on how much you spend, your campaign goals, your product, countries, and many other factors. Usually, if you … How to win back time with Google Ads Automated rules?
PPC and SEO collaboration is not as strong as it should be in most companies. And I think that is a big mistake. Sometimes, it feels like those two are competing rather than helping each other out. SEO people say that PPC is a waste of money and we can get clicks for free (in … PPC and SEO synergy in 2024
Google Discovery Ads launched in 2019, and they looked different than any other campaign type. Now, they are called Demand Gen ads. Google has a lot of properties where it can show ads, so it wasn’t a big surprise that it launched Demand Gen Ads with the goal of monetizing its inventory. Demand Gen campaigns … Google Demand Gen Ads Demystified
Audiences are mainly associated with display campaigns, YouTube, or retargeting. Then there are Facebook Ads, where audiences are a key element. Everything there revolves around creating a good audience. Perhaps that’s why people rarely think about the audience when creating or optimizing Search campaigns. As with any display campaign, audiences can be applied to … How to use audiences for Search campaign optimization?
Click fraud will exist as long as there are clicks and a way to make money out of them. I’ve seen some posts and threads about how Google Ads has a lot of click fraud. But to be honest, it’s the same on any platform. No one can guarantee that the clicks you pay for … Click fraud tools for Google Ads
Have you noticed that sometimes you exceed your daily budget? This is due to how Google allocates your spending during the whole day. Usually, it’s not a problem, especially if none of your campaigns reach the daily budget cap. But if they do, you might be missing some potential clicks and conversions. What is … How to maximise campaign performance with shared budgets?
I understand how overwhelming it can be to launch your campaigns for the first time. There are just so many options. How do you know which campaign is a good fit for your budget? Each campaign type serves a unique purpose and aligns with different advertising objectives. For instance, search campaigns are ideal for … Matching Your Budget to the Right Google Ads Campaign
We can talk for days about what we can do with our campaigns, how to optimize them, what landing pages to use, and so on. But all this doesn’t matter if your ad is not clicked. It all starts with a simple user action—a click. Obviously, it can’t be just a click. It has … 12 tips to make your Responsive Search Ads stand out
Local Service Ads are a type of ad designed for local professionals. They’re a totally different format and are already liked by many who provide plumbing, repair, attorney services, etc. They are open in 80 different industries and are available in the US, Canada, the UK, and several European countries. Local Services Ads appear above … Measure reach with new Local Services Ads Metrics
Google Ads limits the countries (or areas) you can exclude to approximately 120. If you try to add more, you will get a notification saying you exceeded the limit. Here’s what Google said: “You will see this notification if you try to add more than approximately 120 country-level location exclusions. The aim is to … Google Ads limits country exclusions
On March 11th this year, Google will roll out an update that will start pausing all ad groups that have not had any activity. If you have an ad group that was created at least 13 months ago and had no impressions for the same time period, this ad group will be paused automatically. … Google will start pausing inactive ad groups
Google Ads have been changing all the time and in the last 5 years significantly. Not only do they change how the account looks, but add additional settings and options. Some of them can be found easily, others are hidden away. It is hard to get a grasp of where to find what and how … 9 Google Ads settings that will make you look like a pro
Keywords are the bread and butter of your Search campaigns. You can’t have successful campaigns without selecting the right keywords for your business. And to do that you have to spend some time researching keywords. If you’re planning to run Search ads, then you know that your ads appear when someone searches for specific … Google Ads keyword research in 2024
When chatGPT was launched it was something. It seems so long ago, but the wave started just over a year ago. Now, it seems everyone is using AI to generate texts, documents, and images. I know people who even craft their email using AI. It saves them time. And I agree. There are some … How to boost your Google Ads campaigns with AI
Many believe that if you select good keywords write perfect ads, and have a good account structure, then your success is just around the corner. This is wrong. And I will tell you why. Google Ads, just like any other ads platform is just that, an ads platform. It’s where you get traffic to … How NOT to create landing pages for Google Ads [real examples]
Google Consent Mode V2, rolled out in late November 2023, represents a significant update to Google’s original Consent Mode framework. This technology enables websites to transmit user cookie consent preferences to Google’s suite of tags more efficiently. A key development with the advent of V2 is its mandatory implementation for all websites utilizing Google services … How to implement Google Consent Mode V2?
Retargeting was and for now is one of the best strategies to drive returning visitors to your site. I would probably say it’s in the top 5 campaigns for most businesses. But with third-party cookies going away, retargeting will change. Will Google and other platforms introduce new ways of doing retargeting without third-party cookies? … Retargeting in 2024 and beyond: A cookieless future
Everyone makes mistakes. That’s only natural. We are human beings, after all. Sometimes, you have to make a mistake to learn from it. But sometimes, it is a lot wiser to learn from the mistakes of others. I’ve been doing Google Ads for about 14 years now, and I have seen a lot of … 17 Most common Google Ads mistakes you should avoid
Google Ads Assets, formerly extensions, are a great way to boost your campaign performance. A few years back, when Google wasn’t so pushy with its Optimization score and Recommendations dashboard, only a handful of people used assets. You can say Google did a good job at promoting assets so that people find them and add … Everything you need to know about Google Ads assets (extensions)
Landing pages are an essential part of Google Ads campaigns but are often overlooked. Each of your ads must have a link. You have to direct users somewhere after the click. And the page you choose is your landing page. But why should you care about landing pages when running Google ads campaigns? … How to create a good landing page for Google Ads?
Is it me, or does it feel like 2024 will bring a lot of change to how we use Google Ads? And probably not only Google Ads. Many platforms are on the verge of change as well. Generative AI, automated bidding strategies, Performance Max, Google Analytics 4, end of cookies, and more. These things … How to prepare for success with Google Ads in 2024?
Recently, I helped one business in the US to get their campaign on track using just simple manual bidding: no AI, no other bidding strategies, pure basics. But let’s start at the beginning… A few months ago, around 7 pm, I was waiting to get Tera (my German Shepherd) for a walk. We usually … Cleaning the mess after a bad campaign management [case study]
Conversions are key to any campaign’s success. You can’t run a campaign without having conversions. Well, you can physically, but you shouldn’t. You need to understand if your campaigns are driving actions that are important to you. And this is basically what defines a conversion. Any action you deem the most important for your business … How I scale Google Ads with micro conversions?
This, seemingly an easy question, drags us into a very deep rabbit hole, and it’s called attribution models. Have you heard of it? If yes, then you know a thing or two. If not, you’re in for a big surprise. I’m literally sitting down, writing these words, and I still don’t know where to start. … Why Do Google Ads and Google Analytics Show Different Numbers?
Google Ads without conversions are useless. OK, maybe I’m exaggerating a little bit. But conversions are important, as well as adding tracking pixels and remarketing tags. But all of this sounds like a job for a developer. Which it could be, and it is. But with Google Tag Manager or GTM, it can be a … How to set up Google Tag Manager (GTM) for Google Ads
Assets or extensions, as they used to be called, help increase your ads’ CTR (click-through rate). At least, that’s what Google says. Being a marketer, you have to be skeptical about basically anything, especially when an advertising platform claims something. So, I decided to test if the Google Ads Promotion asset actually increases CTR. … I’ve spent €64,901 to see if the Promotion asset increases my CTR
When you run Google Search Ads, there are a lot of things happening in the account. You have your keywords, targeting, audiences, devices, bids, etc. But the only part that is visible to a user is just your ad. And if that is not enough, that ad is not that big. I mean, you … 8 Psychological Hacks to Boost Your Search Ads Clicks
If I had to pick the top strategies that help optimize campaigns, negative keywords would probably be in the TOP 5. Negative keywords can be your secret weapon. And it doesn’t matter if you’re just a novice or a seasoned marketer. Using negative keywords is a straight path to better ROI. Unfortunately, many people forget … How Negative Keywords Can Transform Your Campaigns?
It is frustrating when you set up everything and your ads are still not running. It’s even worse when the campaigns had a good run, and then suddenly dropped in performance. These and similar issues pop up, and it seems more often these days. Recently, I noticed a few questions about why Google Ads … 17 reasons why Google Ads not spending and what to do about it?
Google Looker Studio (formerly known as Google Data Studio) is a free online tool that lets you create beautiful reports and dashboards. Data reporting can be confusing, and to make things worse, you have to know how to present it to others so it is easily digestible. More often than not, marketers don’t even … How to use Google Looker Studio with Google Ads?
You may have noticed that when you visit a website, you start seeing its ads “following” you. Sometimes, it can be a general type of message; sometimes, you see the exact product you were interested in while on that site. That’s what retargeting is all about. Repeat marketing, also known as retargeting or retargeting, … How to create retargeting audiences in GA4?
Anyone doing Google Search ads will tell you that ads are a very important part of your campaign success. Good ads mean, higher CTR (click-through rate), and higher CTR means more clicks. And hopefully, those clicks turn into sales. Sounds simple enough, right? And in a way, it is. Google has many tools to … Google Search Ads strength: should you obsess about it?
Google is taking no break in expanding their new start – Performance max campaigns. This time, it’s vehicle ads. They were introduced about a year ago. These ads initially have to be created via Smart Shopping campaigns using feeds. Now, they are coming to Performance Max campaigns, and you won’t be able to create them … Vehicle ads are coming to Performance Max campaigns
At its core, Google Service Ads, often referred to as Local Service Ads, act as a bridge connecting local service providers with potential consumers directly through Google’s search results. Unlike traditional advertisements that take users to a website or a landing page, these ads lead to direct communication, such as a phone call, facilitating … Everything you need to know About Google service ads
Let’s step aside from all the advanced tactics on Google Ads and get back to basics. I was browsing around and noticed that there are still a lot of people who never tried Google Ads. Some even don’t really understand what it is and how it can be useful. Let’s step aside from all … What is Google ads?
I remember about 14 years ago when I was just starting with Google ads, or AdWords as it was called back then, I heard that clicks on law-related keywords are the most expensive. There was even an urban legend that a cost per click could go up to $500. Of course, that wasn’t true. But … PPC for Lawyers: why you won’t survive without it
In the vast world of digital marketing, two colossal platforms reign supreme in online advertising: Google Ads and Facebook Ads. Both have proven to be game-changers in the way businesses reach potential customers. Choosing between these two platforms can be a complex task for a marketer or business owner. The question isn’t whether you should … Are Google Ads Better than Facebook Ads?
Google Ads, formerly Google AdWords, is a pay-per-click (PPC) advertising platform developed by Google. This platform enables businesses to create ads on Google’s search engine and other Google properties. There are different types of ads that you can run on Google Ads: Search Ads: These are text ads displayed among search results on … Pros and Cons of Google ads
When was the last time you called to book a restaurant? If it was recently, then you’re old school. With all the apps and booking forms on the website, calling the restaurant seems like a thing of the past. And how you market the restaurant also changed. If you’re not using Google ads, you’re missing … Google Ads for restaurants: beginners guide
As a small business owner or freelancer, you’re always looking for ways to get more visibility for your products or services, and Google Ads can be a powerful tool to achieve that. With the right strategy and a clear understanding of how the platform works, you can take control of your advertising efforts and impact … Google Ads for Small Business: A Comprehensive Guide for DIY Marketers
If you have an online store, Shopping ads might be what you were looking for. It allows you to promote your inventory to people searching for products on Google. It’s similar to search ads, but shopping campaigns have a more visual format. The ads show your product picture, price, title, store name, promotional messages, and … Google Shopping Ads: Your E-commerce Success
Every day, more and more people are starting to advertise with Google Ads. Not to mention the constantly increasing budgets from the companies that have been doing this forever. Finding keywords is not that hard. Finding the ones that convert that’s the challenge. You’re always on the lookout for tactics or hacks that can … The Hidden Treasure of Google Ads: A Deep Dive into Long Tail Keywords
Google Search Ads are based on auction, meaning several advertisers might be bidding for the same keywords. As a result, some keywords have less competition as they might be too niche or have low traffic. But for popular keywords, the competition is fierce. If you’re an advertiser using Google Ads to promote your business, … How to Leverage Google Ads Auction Insights
Have you noticed that when you visit a website, you start seeing its ads “following” you? Sometimes, it can be a general type of message, and sometimes, you see the exact product you were interested in while on that site. That’s what remarketing is all about. Repeat marketing, also known as remarketing or retargeting, … Retargeting with Google Ads: step-by-step guide to get started
Targeting Google Display ads is a crucial component of any successful advertising campaign because it ensures that your message is seen by the people who are most likely to be interested in it. While a great ad is essential, it will be effective if shown to the right audience. Google Ads is a powerful … Google Display Ads (GDN) targeting changes in 2023
Google advertising is one of the most popular and effective ways for businesses to reach their target audience. With over 5 million active advertisers and billions of searches conducted on Google every day, it is a valuable platform for companies looking to gain visibility and drive traffic to their websites. However, with so many variables … The Lowdown on Google Ads Cost: What You Need to Know
Google Ads’ Discovery campaign (a.k.a. Discovery ads) allows you to engage with more than 3 billion customers monthly across Google’s properties to achieve your performance goals. Since Google’s audience and customer intent signals help you deliver highly visual and inspirational ads to people who are finding, engaging with, and discovering your brand, this campaign type … How to use Google Discovery Ads to Boost Your Online Visibility and Drive More Sales
It’s been more or less a year since Google launched Performance max campaigns. It’s a goal-based campaign type from Google that will help you find more converting customers across all channels (Display, Youtube, Search, Discover, Gmail, and Maps). It will automate the process with Smart Bidding and optimize your campaign performance in real time. Sounds … Performance max campaigns in Google ads: are they worth it?