SEARCH ADS MASTERCLASS
SEARCH ADS
MASTERCLASS
Who is the course for?
Beginner (0-1 Year of Experience)
This course is perfect for you if:
- You don’t understand Google Ads’ complex interface and feel confused about where to start.
- You’re nervous about wasting your budget and don’t know how to manage it properly.
- Keywords? Ad copy? They sound important, but you don’t know where to begin.
- Tracking your success seems like a mystery, and you're unsure which metrics matter.
Intermediate (1-3 Years of Experience)
This course is perfect for you if:
- You don’t understand Google Ads’ complex interface and feel confused about where to start.
- Algorithm changes are disrupting your carefully planned campaigns.
- Conversion tracking feels like a guessing game, and you’re not sure what’s working.
- You’ve tried A/B testing but can’t seem to figure out why some ads just stop working.
- Your competitors seem to be outsmarting you—and you’re not sure how.
Here’s what you’re getting in this course
Here’s what you’re
getting in this course
1Getting ready
- Setting expectations
- User intent and psychology
- Understanding your business
2Keyword research
- How to us AI for research?
- Stealing keywords from competitors
- Keyword planner
- Search term report
3Winning campaign structure
- How to group keywords
- Structure examples (B2B, e-commerce etc.)
- The Pyramid method
4Responsive Search Ads
- What are they and how to create?
- 12 tips for great ads
- Applying ads to the structure
5Bidding strategies
- Overview
- Understanding each strategy
- What strategy to use depending on your business
6Conversion tracking
- Why conversions are important?
- How to set up conversions in the account?
- How to work with Google Tag Manager?
- Importing conversions from GA4
7Ad assets
- What are ad assets?
- How to add them?
- Learn the benefits of each asset
8Campaign statistics and KPIs
- How to look at your performance?
- What are KPIs and how to use them?
- What metrics to focus on and what to ignore?
- Creating reports
9Campaign optimization
- How to optimize spend?
- How to increase conversions?
- Howt to decrease cost per conversion?
Why should you trust me?
Google Ads has been my life for the last 15 years
My name is Rokas. Pronounced /rock ass/, yeah, I know, right.
I love food, so I would probably eat a burger at the local street food fest rather than visit The Louvre.
Google Ads is just like any other skill that can be learned. I know that because 15 years ago I learned it from scratch and Today I make 6 figures a year helping companies set up and run their campaigns.
This has been proven by thousands of others just like you. You don’t need a degree or special knowledge. You don’t even need experience in digital marketing. All you need is a computer, internet and some time.
And I will show you how easy is to learn using my down-to-earth approach to Google Ads.
Example #1: eCommerce store operating across Europe in 7 countries.
This store started only with a few products and a small $900. monthly spend. I helped it scale from 28 conversions to about 117 623 conversions per month with $350k spend.
The CPA had to be strictly under $8, due to product costs. When we started it was around $20-$30, but I knew that it will go down with time. Learning to trust the data will get you far.
To scale campaigns in all countries I worked not only on Google Ads campaigns but also tested many landing pages. This allowed me to keep low CPA, under $5. It’s essential but often overlook part of any Google Ads campaign.
Example #2: US website offering consumer services. Main objective was to get leads.
Working closely with their SEO team we managed to find additional keywords that were overlooked and with updated account structure managed to significantly improve our results.
CPA did increase by about 20%, but the company was fine with that, since they had more wiggle room. Measuring leads lifetime value gives you more freedom to increase CPA.
In this account I used a different approach to location targeting and optimization. It is a bit beyond basics, but I talk about this technique in the course.
These are just a few examples...
Take your Search Ads to the next level
Here’s what you’ll get:
- In depth information on Search campaigns from foundation to what’s working in 2024 and beyond.
- 4 live 2-hour workshops
- Access to all the recordings, if you miss the workshop
- Community support
- Templates, cheat sheets and checklists
- Priority support from Rokas
I will be here with you all the way, answering your questions and supporting you in your learning.
I got you!
My 30 days guarantee to you
If at some point in the course you won’t find it useful, you will get all your money back.
No questions asked!
Here’s what people are saying
Stop wasting money on campaigns that don’t work. Let me guide you step-by-step to your first success with Google Ads
Stop wasting money on campaigns that don’t work. Let me guide you step-by-step to your first success with
Google Ads
- Easy-to-Follow Lessons: I’ll break down every feature so you can understand how to run campaigns in minutes, not months.
- Smart Budget Management: Learn how to allocate your budget wisely and avoid overspending.
- Keyword Magic: Get my simple formula for finding the right keywords —no guesswork, just results.
- Ad Copy Made Easy: Use proven templates to write ads that grab attention and make people click.
- Track Success Like a Pro: You’ll learn which metrics really matter so you can measure and grow your results.
- Supercharge Your Conversion Tracking: Learn how to set up tracking properly so you’ll know exactly where your best leads and sales are coming from.
- Boost Your Quality Score: Unlock the secrets to improving your ad relevance, landing page experience, and click-through rate (CTR) to lower costs and increase visibility.
- Conquer Ad Fatigue: Discover how to run A/B tests that actually work, keeping your ads fresh and your results consistent.
- Outsmart Your Competitors: Use advanced strategies to analyze your competition and find gaps that will give you the upper hand.
- Maximize Your Budget: Learn how to allocate your budget more effectively so you can get more out of every dollar spent.
- Scale Without Sacrificing ROI: Learn the advanced automation and AI-driven techniques used by top advertisers to manage large campaigns without losing profitability.
- Seamless Integration: I’ll show you how to integrate Google Ads with your CRM, analytics tools, and other platforms so all your data works together.
- Stay Ahead of Algorithm Changes: Be the first to adapt with real-time strategies for keeping your campaigns optimized, even as Google evolves.
- Click Fraud Protection: Discover the tools and tactics to detect and prevent click fraud, so your budget is spent on real prospects, not wasted clicks.
Extra bonus
Campaign structure template
I will share my own campaign structure template along with keyword research for easier start
Search campaign checklist
Never forget anything when launching a Search campaign. Have a checklist by your side at all times.
Account audit template
With my audit template you will look like you have been doing Google Ads forever. Instant value to any account you manage.
You deserve to have profitable campaigns
Self-paced
You learn on your own
$89
- All the course material
- Templates, cheat sheets, and checklists
- Priority support from Rokas
- Weekly LIVE workshops
- Access to the community during and after the course
100% refund guarantee
Extra Support
We learn together
$199
- All the course material
- Templates, cheat sheets, and checklists
- Priority support from Rokas
- Weekly LIVE workshops
- Access to the community during and after the course
100% refund guarantee
FAQ
Is this an online course?
Yes, however we will have weekly calls during the workshop.
Do I have to be on calls every week?
No. I now you’re busy, so you will have access to call recordings.
I’m an agency employee/freelancers, is this course for me?
Yes, if you’re beginner to intermediate, or in general have less than 3 years experience, you will find the course very useful. If you have more experience, you still might find useful information.
What if I have no experience with Google Ads at all?
No problem. You will learn everything you need to start your first campaigns and learn to optimize them.
How much time should I allocate for this course?
All lessons are recorded, so you can view everything in one week. Although it will be probably overwhelming. My recommendation is to do it in about 4 weeks.
How long will I have access to this course?
Lifetime access for this course and the recordings. Unless you’ve selected the self pace plan.
Can I have an invoice for my company?
It is generated automatically at the time of purchase. But you can always write me an email and I will make sure you have an invoice.