How to Track What Actually Converts—Without Getting Lost in GTM or Code
Get the most advanced, no-fluff Conversion Tracking course and make every cent count.
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✅ One-time payment, lifetime access
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If you’re already running Google Ads campaigns but still feel in the dark about what’s actually working — this course is for you.
You could be leaking hundreds — even thousands — of euros every week because your tracking setup is incomplete or broken.
You’ve got campaigns running. You’re getting clicks, maybe even conversions. But deep down, you’re unsure.
Which keywords actually bring in sales? Is Smart Bidding optimizing based on real data? Are your offline conversions even showing up?
Without proper tracking, you’re flying blind. You waste budget on low-quality leads. Your bidding strategy is based on incomplete or inaccurate signals.
And when it’s time to report results… the numbers don’t tell the full story — because the tracking setup wasn’t built to show it.
This course gives you the full conversion tracking stack — from native Google Ads tags to server-side tagging, offline conversion uploads, enhanced conversions, GTM, and more.
With clear lessons, plain-English walkthroughs, and templates to speed things up, you’ll go from guessing to knowing exactly what’s working — and how to scale it.
With the Advanced Conversion Tracking course, you’ll learn how to:
✅ Set up native Google Ads conversions (properly — no guessing)
✅ Enable enhanced conversions for better match rates
✅ Send offline conversions from CRMs, call centers, and in-store sales
✅ Track micro and macro conversions (and make them work for you)
✅ Use Google Tag Manager to track clicks, forms, purchases, and more
✅ Implement server-side tagging to future-proof your data
✅ Push key metrics into Google Ads: profit, transaction IDs, cart contents
✅ Master attribution models to know what’s really working
✅ Apply the SMART goal framework to clean up your tracking priorities
Rokas Golcas
Hey — I’m Rokas, Google Ads Consultant for more than 15 years
I’ve managed over €52 million in Google Ads spend. And if there’s one thing I’ve learned over 15+ years in this game, it’s this:
“Even great campaigns fail when they rely on bad data.”
I built this course to give you battle-tested, step-by-step training on how to set up high-integrity conversion tracking that feeds your Smart Bidding the right signals — so your campaigns can scale with confidence.
Course Modules
Here's what you're getting
Who It’s For
This isn’t a beginner course. You need to know your way around Google Ads already — but we’ll take your conversion tracking to the next level.
- Marketers running Google Ads with €1k+/month budgets
- Freelancers, consultants, or in-house marketers who know the basics but want pro-level tracking
- Anyone tired of flying blind and guessing what works
Why this course works?
No fluff. No 2-hour lectures that go in circles.
You get 31 laser-focused video lessons, real examples, walkthroughs, and developer email templates to make implementation easier — even when you’re not the one doing the coding.
Plus, you get access to a private support community where I answer questions directly.
Here’s what you get when you join today
Stop Wasting Budget. Start Tracking What Really Matters.
$
97
139
$
33
139
3x installments
Worried about wasting time or money?
I get it. That’s why this course comes with a 14-day results-driven money-back guarantee.
If you complete at least 3 lessons and don’t feel more confident in your conversion tracking — email me and I’ll give you a full refund.
Here’s what people are saying about the course instructor
I've done Search Ads Masterclass courses and written "Google Ads Playbook", and I'm happy people find it useful.
faq
Yes, this course is designed for employees or freelancers. If you know your way around Google Ads, launched at least a few campaigns and understand what is a conversion then you will benefit greatly.
If you're totally new to Google Ads this might not be the right fit for you. I don't talk about how to set up Google Ads account or how to do campaigns. This is focused only on setting up conversions. You also, have to have and understand Google Tag Manager and have access to your website admin area.
All lessons are recorded, so you can view everything in one sitting. Although it will be probably overwhelming. My recommendation is to do it in about 1-2 weeks. You will have to test the setups, maybe ask developers for help, so overall it might take some time.
Yes, if something changes or there are some news, the course material will be updated. I also plan to add more videos with additional examples, like how to track purchases on Shopify or Prestashop.
The access is forever. But it's more of a question how long the material will be relevant with Google changing things often. But you will definitely have plenty of time to watch everything and implement.
After the purchase you will receive a link to sign up to my community platform. You will find all the information there include the Questions area and a private chat with 24/7 access to me. But don't text me at night, lol.
It is generated automatically at the time of purchase. But you can always write me an email and I will make sure you have an invoice.
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No fluff. Just clear, actionable lessons on the tracking setup your campaigns need.