Google Ads targets intent, while Facebook Ads creates demand—and intent wins when people are ready to buy.
The Pain Point
You’re running ads, but they’re not converting. Facebook Ads are great for engagement, but are you actually reaching people actively searching for what you offer?
Why Google Ads Wins
- Search Intent = Higher Conversions – People Google what they need now, making them more likely to convert.
- Immediate Results – Google Ads can drive sales today vs. Facebook’s longer nurture cycle.
- More Control Over Targeting – Google lets you target by keywords, location, device, time, etc.
- Works for High-Ticket & B2B – Facebook struggles with high-value purchases; Google is better for expensive or B2B products.
- Better for Local Businesses – Search ads capture people looking for services near them (e.g., “dentist near me”).
- More Predictable & Stable – Facebook’s algorithm changes constantly, while Google Ads remains more consistent.
When Facebook Ads Might Be Better
- Brand Awareness & Engagement – Facebook excels at building audiences.
- Impulse Purchases & E-commerce – Great for products people don’t search for but buy when they see.
- Retargeting & Lookalike Audiences – Facebook’s AI can find customers similar to yours.
Why Should You Care?
If you want fast, high-intent traffic, Google Ads is often the better bet. But the best strategy? Use both—Google to convert ready-to-buy users and Facebook to warm them up.
Blogging gives me a chance to share my extensive experience with Google Ads. I hope you will find my posts useful. I try to write once a week, and you’re welcome to join my newsletter. Or we can connect on LinkedIn.