Search Ads are those text-based ads you see at the top (or bottom) of Google’s search results when you look something up. They’re labeled as “Sponsored” and appear because advertisers are bidding to show their offer when someone searches for specific keywords.
Search Ads let you pay to get in front of your target audience when they’re actively searching for something related to your business. You bid on keywords, create compelling ad copy, and your ad shows up when it’s relevant to the searcher’s query. These ads are cost-effective since you only pay when someone clicks (pay-per-click).
Why Should You Care?
- Immediate visibility: No need to wait months for SEO to kick in.
- Targeted traffic: Show up for searches with buyer intent.
- Measurable results: Easily track clicks, conversions, and ROI.
- Flexible budgets: Start small and scale as you see results.
Investing in Search Ads gets your business noticed when it matters most—at the exact moment people are looking for what you offer.
Blogging gives me a chance to share my extensive experience with Google Ads. I hope you will find my posts useful. I try to write once a week, and you’re welcome to join my newsletter. Or we can connect on LinkedIn.