Search Themes in PMax: what you need to know

October 2, 2024

Search Themes are still in beta but they are widely adopted and it seems they are here to stay. But do you really understand how they work and how they impact your Search campaigns? Apparently most people don’t. In this post I will explain what Search themes are, how they work, best practices, differences … Search Themes in PMax: what you need to know

The Ultimate Guide to Performance Max Campaigns

June 4, 2024

Performance Max campaigns seem to be everywhere. Not only is Google heavily pushing every advertiser to use them, but many advertisers praise them for getting great results. I have to admit that PMax took online advertising by storm. And I was skeptical at the beginning. The biggest reason is that I did a test … The Ultimate Guide to Performance Max Campaigns