Is it me, or does it feel like 2024 will bring a lot of change to how we use Google Ads? And probably not only Google Ads. Many platforms are on the verge of change as well. Generative AI, automated bidding strategies, Performance Max, Google Analytics 4, end of … How to prepare for success with Google Ads in 2024?
Let’s step aside from all the advanced tactics on Google Ads and get back to basics. I was browsing around and noticed that there are still a lot of people who never tried Google Ads. Some even don’t really understand what it is and how it can be useful. … What is Google ads?
In the vast world of digital marketing, two colossal platforms reign supreme in online advertising: Google Ads and Facebook Ads. Both have proven to be game-changers in the way businesses reach potential customers. Choosing between these two platforms can be a complex task for a marketer or business owner. The … Are Google Ads Better than Facebook Ads?
Google Ads, formerly Google AdWords, is a pay-per-click (PPC) advertising platform developed by Google. This platform enables businesses to create ads on Google’s search engine and other Google properties. There are different types of ads that you can run on Google Ads: Search Ads: These are text ads … Pros and Cons of Google ads
Google Ads have been around for a while now, and it would be considered strange if you would not use it as one of your acquisition channels. Within the last few years, Google has made a lot of changes to its interface, making Google Ads friendlier to a wider … What is a good Google Ads budget?