Audiences are mainly associated with display campaigns, YouTube, or retargeting. Then there are Facebook Ads, where audiences are a key element. Everything there revolves around creating a good audience. Perhaps that’s why people rarely think about the audience when creating or optimizing Search campaigns. As with any display campaign, … How to use audiences for Search campaign optimization?
In my posts, I talked about testing quite a few times. I might have even mentioned that Google Ads has a built-in tool to do experimentation. But I realized that I haven’t written about how to use it. Well, we will fix that now. Testing plays a major … Google Ads Experiments Made Easy: A Guide Anyone Can Follow
I know what you might be thinking “What the h*** is Search Partners?”. I get it, so let’s settle that first. According to Google: Search partners include hundreds of non-Google websites as well as YouTube and other Google sites. Ads can appear on search partner sites that display and … Should you include Search Partners in your campaigns?