Getting new customers costs money. And advertising costs keep rising constantly. You can’t do anything about it. But what you can do is make sure you’re using all the means you can to reduce the customer acquisition cost. This is where email plays a big part. What Really Drives Up CAC CAC (customer … How to Use Email Marketing to Lower Your Customer Acquisition Cost (CAC)
Scaling paid ads can feel exciting and daunting. You might see big numbers in your analytics or watch costs rise and wonder if it’s all worth it. Ads can help your business stand out, especially when the market is crowded. Yet, it’s easy to get stuck. Some people chase growth at any cost. Others focus … Scaling Paid Ads: The Difference Between Growth & Profitability
Heatmaps and session recordings are powerful tools for understanding user behavior. They let you see how people move, click, and scroll across your website. These insights reveal hidden obstacles that stop visitors from converting. Running great ads is not enough. It was never enough, but today, it’s even more important to focus on your … How to Use Heatmaps & Session Recordings to Improve Conversions
Dedicated landing pages are a game-changer in digital advertising. Unlike the home page, which covers everything about a brand, landing pages focus on one goal—conversion. This post breaks down why they’re essential, not just useful, in paid campaigns. We’ll cover their structural, psychological, and technical advantages over the standard home page, backed by data on … Landing Page vs. Home page: Why Your Ads Need a Dedicated Page
The debate is over—data shows that copy has twice the impact of design on landing page conversions. A machine-learning analysis of over 36,000 landing pages across 16 industries proves that while design supports user experience and brand perception, it’s the copy that drives action. For marketers with limited resources, focusing on copy optimization delivers bigger … What’s More Important: Landing Page Design or Copy?
A high-converting landing page can make or break your paid ad campaigns. You might be spending money on Google Ads, Facebook Ads, or other paid traffic sources, but if your landing page isn’t optimized, you’re leaving money on the table. Google Ads or Landing Page? Many still believe that Google Ads is this … 5 Landing Page Mistakes That Are Killing Your Conversions (And How to Fix Them!)
Callouts are ad assets, formerly known as ad extensions in Google Ads, that let you add extra text to your search ads to highlight key information about your business, products, or offers—without additional cost. Think of them as quick, attention-grabbing tidbits that make your ad stand out. I will share my list of 179 callout … Why you need Callouts in your ads? + 179 examples you can copy
Best practices suck! OK, most of them don’t. I just wanted to be dramatic. However, with best practices, you’re only halfway there. They help a lot at the start when you don’t know what to do and want to make as few mistakes as possible. Later, it would be best if you focused on what’s … How to develop Google Ads testing strategy for 2025
Audiences are mainly associated with display campaigns, YouTube, or retargeting. Then there are Facebook Ads, where audiences are a key element. Everything there revolves around creating a good audience. Perhaps that’s why people rarely think about the audience when creating or optimizing Search campaigns. As with any display campaign, audiences can be applied to … How to use audiences for Search campaign optimization?
In my posts, I talked about testing quite a few times. I might have even mentioned that Google Ads has a built-in tool to do experimentation. But I realized that I haven’t written about how to use it. Well, we will fix that now. Testing plays a major part in campaign optimization. Unless … Google Ads Experiments Made Easy: A Guide Anyone Can Follow
I know what you might be thinking “What the h*** is Search Partners?”. I get it, so let’s settle that first. According to Google: Search partners include hundreds of non-Google websites as well as YouTube and other Google sites. Ads can appear on search partner sites that display and link to products for sale. … Should you include Search Partners in your campaigns?