Callouts are ad assets, formerly known as ad extensions in Google Ads, that let you add extra text to your search ads to highlight key information about your business, products, or offers—without additional cost. Think of them as quick, attention-grabbing tidbits that make your ad stand out. I will share my list of 179 callout … Why you need Callouts in your ads? + 179 examples you can copy
Best practices suck! OK, most of them don’t. I just wanted to be dramatic. However, with best practices, you’re only halfway there. They help a lot at the start when you don’t know what to do and want to make as few mistakes as possible. Later, it would be best if you focused on what’s … How to develop Google Ads testing strategy for 2025
Audiences are mainly associated with display campaigns, YouTube, or retargeting. Then there are Facebook Ads, where audiences are a key element. Everything there revolves around creating a good audience. Perhaps that’s why people rarely think about the audience when creating or optimizing Search campaigns. As with any display campaign, audiences can be applied to … How to use audiences for Search campaign optimization?
In my posts, I talked about testing quite a few times. I might have even mentioned that Google Ads has a built-in tool to do experimentation. But I realized that I haven’t written about how to use it. Well, we will fix that now. Testing plays a major part in campaign optimization. Unless … Google Ads Experiments Made Easy: A Guide Anyone Can Follow
I know what you might be thinking “What the h*** is Search Partners?”. I get it, so let’s settle that first. According to Google: Search partners include hundreds of non-Google websites as well as YouTube and other Google sites. Ads can appear on search partner sites that display and link to products for sale. … Should you include Search Partners in your campaigns?