Google Ads bidding can feel like a confusing game, but once you get it, it’s a powerful tool to control your ad costs and performance.
The Pain Point
If you don’t understand how bidding works, you might overspend without seeing results—or worse, lose out to competitors who do. It’s frustrating to feel like you’re guessing.
The Answer
Google Ads uses an auction system to determine which ads show and in what order. Here’s a simple breakdown:
- Your Bid: How much you’re willing to pay for a click (CPC), impression (CPM), or conversion (tCPA).
- Quality Score: Google evaluates your ad’s relevance, click-through rate (CTR), and landing page experience. Higher quality = lower costs.
- Ad Rank: Your bid × Quality Score = Ad Rank. This determines where your ad shows or if it even shows at all.
Why Should You Care?
Mastering bidding ensures you don’t overspend while maximizing your ad performance. It’s how you beat competitors without just outbidding them—because smarter always wins over bigger budgets.
Blogging gives me a chance to share my extensive experience with Google Ads. I hope you will find my posts useful. I try to write once a week, and you’re welcome to join my newsletter. Or we can connect on LinkedIn.