Landing Page vs. Home page: Why Your Ads Need a Dedicated Page

March 5, 2025

Dedicated landing pages are a game-changer in digital advertising. Unlike the home page, which covers everything about a brand, landing pages focus on one goal—conversion. This post breaks down why they’re essential, not just useful, in paid campaigns. We’ll cover their structural, psychological, and technical advantages over the standard home page, backed by data on … Landing Page vs. Home page: Why Your Ads Need a Dedicated Page

How NOT to create landing pages for Google Ads [real examples]

February 13, 2024

Many believe that if you select good keywords write perfect ads, and have a good account structure, then your success is just around the corner. This is wrong. And I will tell you why. Google Ads, just like any other ads platform is just that, an ads platform. It’s where you get traffic to … How NOT to create landing pages for Google Ads [real examples]

How to create a good landing page for Google Ads?

December 30, 2023

Landing pages are an essential part of Google Ads campaigns but are often overlooked. Each of your ads must have a link. You have to direct users somewhere after the click. And the page you choose is your landing page. But why should you care about landing pages when running Google ads campaigns? … How to create a good landing page for Google Ads?