google ads promotion asset

I’ve spent €64,901 to see if the Promotion asset increases my CTR

google ads promotion asset

Assets or extensions, as they used to be called, help increase your ads’ CTR (click-through rate). At least, that’s what Google says. Being a marketer, you have to be skeptical about basically anything, especially when an advertising platform claims something.   So, I decided to test if the Google Ads Promotion asset actually increases CTR. I’ve spent €64,901 to see if the Promotion asset increases my CTR