Google ads playbook
Introducing: Google Ads Playbook
After spending 52 million on Google Ads, I’m Revealing How I Create, Optimize and Scale campaigns in my new book.
If you’re a business owner, employee, or a freelancer, this might be the book that will change your game.
Stop chasing outdated tactics and tricks. Learn what really matters.
Buy for $19
- Grasping how Google Ads works is vital for success with Search, Display, YouTube ads, and more.
- Stop chasing the next trendy feature. Instead, focus on profitably scaling your campaigns. Learn what matters.
- Best practices and temporary tricks will not help you. Each business is unique.
How do I know?
This is what I do for the last 15 years
Example #1: eCommerce store operating across Europe in 7 countries.
- This store started only with few products and a small $900. month spend. I help it scale from 28 conversions to about 117 623 conversions per month with $350k spend.
- The CPA had to be strictly under $8, due to product costs. When we started it was around $20-$30, but I knew that it will go down with in time. Learning to trust the data will get you far.
- To scale campaigns in all countries I worked not only on Google Ads campaigns but also tested many landing pages. This allowed me to keep low CPA, under $5. It’s essential but often overlook part of any Google Ads campaign.
Example #2: US website offering consumer services. Main objective was to get leads.
- Working closely with their SEO team we managed to find additional keywords that were overlooked and with updated account structure managed to significantly improve our results.
- CPA did increase by about 20%, but the company was fine with that, since they had more wiggle room. Measuring leads lifetime value gives you more freedom to increase CPA.
- In this account I used a different approach to location targeting and optimization. It is a bit beyond basics, but I talk about this technique in the book.
These are just a few examples…
I’ve spent $52M in the last several years generating $3,2B in sales.
I worked with 6-7-digit monthly budgets, profitably scaling campaigns and acquiring clients on all major continents.
Around 2017, I went to work for Shopify and got to live in Berlin. Helping them scale a dropshipping SaaS product.
Recently, I helped another international company, carVertical, scale their campaigns to 27 countries worldwide.
You get the idea. The point is…
I know the strategies, tactics, and secrets that will help you outsmart Google Ads because I did it. Hands on. All these years.
“Google Ads Playbook” is the product of my 15-year experience.
There is nothing on the market like this. I checked. I bought all the books about Google Ads, and they were too vague.
It’s the only book that:
- Teaches you the foundation of Google Ads, rather than just tactics that get old quickly
- Condenses 15 years of international experience into 298 pages
- Does not upsell additional services
This book is for you, if you want to:
- Scale your campaigns effectively.
- Escape generic tips that do not fit your business.
- Learn how to work with Google Ads properly.
- Be a better freelancer, offering even more value.
There is a 100% money-back guarantee! I want your investment to be 100% risk-free.
This book gives you everything you need to run Google Ads campaign like a pro
No fluff. No BS. No basic information. Nothing held back.
- Advanced keyword research. From using AI to stealing from competitors, learn how you can master keyword research.
- Master campaign structure. No matter what is your business and how much you want to spend. Once you learn how I structure campaigns, there won’t bit a niche you can’t crack.
- Become ads creative monster. Write better Responsive Search Ads and never worry about low-quality scores.
- Learn how not to spend a fortune on Display campaigns.
- Understand how important conversions are and how to create them without a developer.
- Nail Performance Max campaigns. Don’t believe the hype. Find out if PMax will work for you.
- Retarget your visitors better than most agencies. Most agencies are lazy. Learn how you can gain massive ROI from retargeting.
- Boost your e-commerce sales with Shopping campaigns. One of the best campaign type for e-commerce stores. A must to know.
- Increase awareness and sales with YouTube. Video campaigns are on a roll. I will share how I run campaigns without breaking your wallet.
- Step-by-step guide on how to optimize each campaign type.
Here’s what people are saying
Who Am I?
My name is Rokas. Pronounced
, yeah, I know, right.I love food, so I would probably eat a burger at the local street food fest rather than visit The Louvre.
My journey with Google Ads began 15 years ago. And boy, it’s a tough journey. I was alone during it most of the time, but you don’t have to. I got you!
I write weekly on my blog – PPCdigest.com, and you’re welcome to join.
I have a large Facebook group with 54K+ members where we help and support each other. You’re welcome to join as well.
And I could brag about the companies I worked with, but so do others. So let’s leave it at this and meet properly – send me an email if you have doubts or hesitations about the book.
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