Google ads playbook

Introducing: Google Ads Playbook

After spending 52 million on Google Ads, I’m Revealing How I Create, Optimize and Scale campaigns in my new book.

If you’re a business owner, employee, or a freelancer, this might be the book that will change your game.

Stop chasing outdated tactics and tricks. Learn what really matters.

Buy for $19

  • Grasping how Google Ads works is vital for success with Search, Display, YouTube ads, and more.
  • Stop chasing the next trendy feature. Instead, focus on profitably scaling your campaigns. Learn what matters.
  • Best practices and temporary tricks will not help you. Each business is unique.

How do I know?

This is what I do for the last 15 years

Example #1: eCommerce store operating across Europe in 7 countries.

  • This store started only with few products and a small $900. month spend. I help it scale from 28 conversions to about 117 623 conversions per month with $350k spend.
  • The CPA had to be strictly under $8, due to product costs. When we started it was around $20-$30, but I knew that it will go down with in time. Learning to trust the data will get you far.
  • To scale campaigns in all countries I worked not only on Google Ads campaigns but also tested many landing pages. This allowed me to keep low CPA, under $5. It’s essential but often overlook part of any Google Ads campaign.

Example #2: US website offering consumer services. Main objective was to get leads.

  • Working closely with their SEO team we managed to find additional keywords that were overlooked and with updated account structure managed to significantly improve our results.
  • CPA did increase by about 20%, but the company was fine with that, since they had more wiggle room. Measuring leads lifetime value gives you more freedom to increase CPA.
  • In this account I used a different approach to location targeting and optimization. It is a bit beyond basics, but I talk about this technique in the book.

These are just a few examples…

I’ve spent $52M in the last several years generating $3,2B in sales.

I worked with 6-7-digit monthly budgets, profitably scaling campaigns and acquiring clients on all major continents.

Around 2017, I went to work for Shopify and got to live in Berlin. Helping them scale a dropshipping SaaS product.

Recently, I helped another international company, carVertical, scale their campaigns to 27 countries worldwide.

You get the idea. The point is…

I know the strategies, tactics, and secrets that will help you outsmart Google Ads because I did it. Hands on. All these years.

“Google Ads Playbook” is the product of my 15-year experience.

There is nothing on the market like this. I checked. I bought all the books about Google Ads, and they were too vague.

It’s the only book that:

  • Teaches you the foundation of Google Ads, rather than just tactics that get old quickly
  • Condenses 15 years of international experience into 298 pages
  • Does not upsell additional services

This book is for you, if you want to:

  • Scale your campaigns effectively.
  • Escape generic tips that do not fit your business.
  • Learn how to work with Google Ads properly.
  • Be a better freelancer, offering even more value.

There is a 100% money-back guarantee! I want your investment to be 100% risk-free.

This book gives you everything you need to run Google Ads campaign like a pro

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No fluff. No BS. No basic information. Nothing held back.

  • Advanced keyword research. From using AI to stealing from competitors, learn how you can master keyword research.
  • Master campaign structure. No matter what is your business and how much you want to spend. Once you learn how I structure campaigns, there won’t bit a niche you can’t crack.
  • Become ads creative monster. Write better Responsive Search Ads and never worry about low-quality scores.
  • Learn how not to spend a fortune on Display campaigns.
  • Understand how important conversions are and how to create them without a developer.
  • Nail Performance Max campaigns. Don’t believe the hype. Find out if PMax will work for you.
  • Retarget your visitors better than most agencies. Most agencies are lazy. Learn how you can gain massive ROI from retargeting.
  • Boost your e-commerce sales with Shopping campaigns. One of the best campaign type for e-commerce stores. A must to know.
  • Increase awareness and sales with YouTube. Video campaigns are on a roll. I will share how I run campaigns without breaking your wallet.
  • Step-by-step guide on how to optimize each campaign type.

Here’s what people are saying

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Who Am I?

 

My name is Rokas. Pronounced /rock ass/ , yeah, I know, right.

I love food, so I would probably eat a burger at the local street food fest rather than visit The Louvre.

My journey with Google Ads began 15 years ago. And boy, it’s a tough journey. I was alone during it most of the time, but you don’t have to. I got you!

I write weekly on my blog – PPCdigest.com, and you’re welcome to join.

I have a large Facebook group with 54K+ members where we help and support each other. You’re welcome to join as well.

And I could brag about the companies I worked with, but so do others. So let’s leave it at this and meet properly – send me an email if you have doubts or hesitations about the book.

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