Google ads playbook

Introducing: Google Ads Playbook

After spending 52 million on Google Ads, I’m Revealing How I Create, Optimize and Scale campaigns in my new book.

If you’re a business owner, employee, or a freelancer, this might be the book that will change your game.

Stop chasing outdated tactics and tricks. Learn what really matters.

Buy for ~~$19~~ $9

Get the book today

Grasping how Google Ads works is vital for success with Search, Display, YouTube ads, and more.
Stop chasing the next trendy feature. Instead, focus on profitably scaling your campaigns. Learn what matters.
Best practices and temporary tricks will not help you. Each business is unique.

How do I know?

This is what I do for the last 15 years

Example #1: eCommerce store operating across Europe in 7 countries.

This store started only with few products and a small $900. month spend. I help it scale from 28 conversions to about 117 623 conversions per month with $350k spend.
The CPA had to be strictly under $8, due to product costs. When we started it was around $20-$30, but I knew that it will go down with in time. Learning to trust the data will get you far.
To scale campaigns in all countries I worked not only on Google Ads campaigns but also tested many landing pages. This allowed me to keep low CPA, under $5. It’s essential but often overlook part of any Google Ads campaign.

Example #2: US website offering consumer services. Main objective was to get leads.

Working closely with their SEO team we managed to find additional keywords that were overlooked and with updated account structure managed to significantly improve our results.
CPA did increase by about 20%, but the company was fine with that, since they had more wiggle room. Measuring leads lifetime value gives you more freedom to increase CPA.
In this account I used a different approach to location targeting and optimization. It is a bit beyond basics, but I talk about this technique in the book.

These are just a few examples…

I’ve spent $52M in the last several years generating $3,2B in sales.

I worked with 6-7-digit monthly budgets, profitably scaling campaigns and acquiring clients on all major continents.

Around 2017, I went to work for Shopify and got to live in Berlin. Helping them scale a dropshipping SaaS product.

Recently, I helped another international company, carVertical, scale their campaigns to 27 countries worldwide.

You get the idea. The point is…

I know the strategies, tactics, and secrets that will help you outsmart Google Ads because I did it. Hands on. All these years.

“Google Ads Playbook” is the product of my 15-year experience.

There is nothing on the market like this. I checked. I bought all the books about Google Ads, and they were too vague.

It’s the only book that:

Teaches you the foundation of Google Ads, rather than just tactics that get old quickly
Condenses 15 years of international experience into 298 pages
Does not upsell additional services

This book is for you, if you want to:

Scale your campaigns effectively.
Escape generic tips that do not fit your business.
Learn how to work with Google Ads properly.
Be a better freelancer, offering even more value.

Get it today

There is a 100% money-back guarantee! I want your investment to be 100% risk-free.

This book gives you everything you need to run Google Ads campaign like a pro

No fluff. No BS. No basic information. Nothing held back.

Advanced keyword research. From using AI to stealing from competitors, learn how you can master keyword research.
Master campaign structure. No matter what is your business and how much you want to spend. Once you learn how I structure campaigns, there won’t bit a niche you can’t crack.
Become ads creative monster. Write better Responsive Search Ads and never worry about low-quality scores.
Learn how not to spend a fortune on Display campaigns.
Understand how important conversions are and how to create them without a developer.
Nail Performance Max campaigns. Don’t believe the hype. Find out if PMax will work for you.
Retarget your visitors better than most agencies. Most agencies are lazy. Learn how you can gain massive ROI from retargeting.
Boost your e-commerce sales with Shopping campaigns. One of the best campaign type for e-commerce stores. A must to know.
Increase awareness and sales with YouTube. Video campaigns are on a roll. I will share how I run campaigns without breaking your wallet.
Step-by-step guide on how to optimize each campaign type.

Here’s what people are saying

Who Am I?

My name is Rokas. Pronounced /rock ass/ , yeah, I know, right.

I love food, so I would probably eat a burger at the local street food fest rather than visit The Louvre.

My journey with Google Ads began 15 years ago. And boy, it’s a tough journey. I was alone during it most of the time, but you don’t have to. I got you!

I write weekly on my blog – PPCdigest.com, and you’re welcome to join.

I have a large Facebook group with 54K+ members where we help and support each other. You’re welcome to join as well.

And I could brag about the companies I worked with, but so do others. So let’s leave it at this and meet properly – send me an email if you have doubts or hesitations about the book.