How to exclude App and YouTube placements from Display Campaigns?

July 23, 2024

If you’ve done display campaigns, you know how annoying those app placements are. Google made it harder to find out how to exclude apps and YouTube for reasons known only to them. But today let’s get our edge back and learn several ways how you can exclude those placements that … How to exclude App and YouTube placements from Display Campaigns?

Retargeting in 2024 and beyond: A cookieless future

January 30, 2024

Retargeting was and for now is one of the best strategies to drive returning visitors to your site. I would probably say it’s in the top 5 campaigns for most businesses. But with third-party cookies going away, retargeting will change. Will Google and other platforms introduce new ways of … Retargeting in 2024 and beyond: A cookieless future