If you’re not using AI to help you get around your Google Ads account, you’re wasting your time (and money). At some point, AI will come for my job as well, but until that time comes, I’m using it as my assistant.
I create a lot of ads. I can write them in two languages, but I work with clients all over the world. And most of the time, I would pay someone to create ads or at least to review them. And at the end of the month, that amount becomes painful.
I know some of you are using AI to write ads, but I’m sure there are some who are hesitant or maybe don’t know how to start.
So Today I will share a prompt I use personally for creating ads – it works all the time. And additionally, I will share a miniGPT that groups keywords and writes ads.
Responsive Search Ads in seconds
What’s great about responsive search ads is that they’re just text. Basically, several short phrases. But this upside is also a downside, as you have very little space to persuade a user to click your ad.
You must choose wisely what to write and what to avoid. Also, you can add 14 headlines and 4 descriptions, which is most of the time an overkill. But the prompt will write all of them, and then you can choose what to include.
💡The more headlines and descriptions you write, the more impressions the ad needs to have. Google rotates all the variations of the ad, so if you have 14 headlines and 4 descriptions, make sure you get 10k+ impressions per month.
Since ads have to match keywords, you will need to provide at least one keyword. But the more you provide the better the ad is. However, don’t copy/paste 100s of keywords, stick to max 10-15.
What’s cool about it, it works in any language.
I’m using chatGPT but it works with any AI. Here’s the prompt I use:
Generate a Responsive Search Ad Based on the provided Keywords.
Ad Requirements:
Create one Responsive Search Ad containing:
14 Headlines
4 Descriptions
All content must be directly relevant to the keyword group provided.
Headline Guidelines (Max 30 characters including spaces):
Headlines 1–3: Focus on the keyword
Headlines 4–6: Highlight product benefits
Headlines 7–9: Strong call-to-action
Headlines 10–11: Key features
Headlines 12–13: Emotional benefits
Headline 14: Brand messaging
Description Guidelines (Max 90 characters including spaces):
Descriptions 1–2: Match the ad group + include a CTA
Descriptions 3–4: Reinforce emotional benefits for the user
Important:
Strictly enforce all character limits. Do not exceed the limits under any circumstances. Show the character count in parentheses next to each headline and description.
Language:
Detect the language from the provided keywords and generate the ad in that language.
Here are the keywords:
So let’s put it to the test. I’ve provided these keywords:
auto repair near me
car mechanic near me
car repair near me
auto shop near me
auto mechanic near me
And this is the result:
Obviously, review each of them, just to make sure it does not include anything you don’t want in the ad. But it took a few seconds, and you get a full ad. All you have to do is just copy/paste it into your ad group.
Additionally, you can customize the prompt. Maybe you don’t have any brand messaging so you can replace it with features or benefits, or tell it to repeat some of the main keywords.
Mini GPT to save your time
If you don’t want to copy/paste this prompt constantly, you can use a miniGPT that I created. It does one additional thing – grouping keywords and writing ads for them.
So instead of copy/pasting just 5 or 10 keywords, you can give it a bigger list. And it will group it according to a theme, and then next to those keywords will write an ad.
Have in mind that the grouping is not ideal, so I would definitely review that part. However, the ads are great.
This time I gave it 50 keywords and it did pretty good job grouping them (although I would do it better) and wrote great ads for each theme.
In total, it saw six themes. I added only a few for the screenshot, but I think you get the idea. The screenshot might be a little too small to see everything. But that’s why I encourage you to test it yourself.
I don’t think there was a time when I wrote responsive search ads without AI help. I still review the ads and make sure they align well with keywords, landing pages, and the business in general. However, it saves me a lot of time. Sometimes, you need to write ads, but your brain is just refusing to create anything.
If you’re worried about performance, do what I did a while back. Compare your skills with AI through testing. You know Google Ads has an Experimentation feature, use that to test your ads against AI’s.
In most cases, there was no difference. So in the worst case scenario, I’m just saving my time and money, and in the best case, I’m also optimizing ads.
I encourage you to try it and never look back.
Blogging gives me a chance to share my extensive experience with Google Ads. I hope you will find my posts useful. I try to write once a week, and you’re welcome to join my newsletter. Or we can connect on LinkedIn.
