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Mastering Negative Keywords: A Complete Guide for PPC

Negative keywords are key to campaign success. They’re vital for both beginners

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The Ultimate Guide to Performance Max Campaigns

Performance Max campaigns seem to be everywhere. Not only is Google heavily

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The Power of Portfolio Bid Strategies in Google Ads

The beauty of portfolio bidding strategies lies in their ability to be

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What is a structured snippet?

If you have heard about structured snippets in Google Ads, you know

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Direct from the Trenches: Answering Facebook Group Questions

Some of you may know that I also have a Facebook group

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Breaking Down Search Ads: The Hits and Misses

There is a lot we can learn just by observing and studying

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