Performance Max (PMax) is powerful — no question. But here’s what most advertisers won’t tell you: it can quietly burn out your budget while delivering deceptively decent metrics. If you’ve ever launched a PMax campaign, seen decent impressions and a few conversions, and still felt uneasy… you’re not imagining things. What you’re seeing is PMax … Performance Max Burnout: How to Avoid the Trap Before It Hits
Since Performance Max is probably Google’s favorite campaign type, it’s no surprise that more updates are coming in this year. The most exciting one to me, and probably many others, is the Campaign’s negative keywords. But let’s explore everything. Here’s what’s coming in PMax First, here’s the full list of updates that are coming … New Performance Max features in 2025
Search Themes are still in beta but they are widely adopted and it seems they are here to stay. But do you really understand how they work and how they impact your Search campaigns? Apparently most people don’t. In this post I will explain what Search themes are, how they work, best practices, differences … Search Themes in PMax: what you need to know
Performance Max campaigns seem to be everywhere. Not only is Google heavily pushing every advertiser to use them, but many advertisers praise them for getting great results. I have to admit that PMax took online advertising by storm. And I was skeptical at the beginning. The biggest reason is that I did a test … The Ultimate Guide to Performance Max Campaigns
