Performance Max campaigns seem to be everywhere. Not only is Google heavily pushing every advertiser to use them, but many advertisers praise them for getting great results. I have to admit that PMax took online advertising by storm. And I was skeptical at the beginning. The biggest reason is … The Ultimate Guide to Performance Max Campaigns
There are rising concerns about Google’s lack of transparency regarding Performance Max campaigns. Google has confirmed that it purposely does not display channel-specific data because it could be “misleading.” There has been much speculation online that Google is doing this to promote various automation features. As we know, Performance … Google is hiding PMax Performance intentionally
Google is taking no break in expanding their new start – Performance max campaigns. This time, it’s vehicle ads. They were introduced about a year ago. These ads initially have to be created via Smart Shopping campaigns using feeds. Now, they are coming to Performance Max campaigns, and you won’t … Vehicle ads are coming to Performance Max campaigns