Google Discovery Ads launched in 2019, and they looked different than any other campaign type. Now, they are called Demand Gen ads. Google has a lot of properties where it can show ads, so it wasn’t a big surprise that it launched Demand Gen Ads with the goal of monetizing its inventory. Demand Gen campaigns … Google Demand Gen Ads Demystified
Google Ads’ Discovery campaign (a.k.a. Discovery ads) allows you to engage with more than 3 billion customers monthly across Google’s properties to achieve your performance goals. Since Google’s audience and customer intent signals help you deliver highly visual and inspirational ads to people who are finding, engaging with, and discovering your brand, this campaign type … How to use Google Discovery Ads to Boost Your Online Visibility and Drive More Sales