In Short: Why Aren’t Your Google Ads Showing?

February 6, 2025

Your ads aren’t showing? Don’t panic—it’s usually an easy fix.

You’ve set up your campaign, but when you search for your keywords, nothing. No impressions, no clicks, no traffic. What’s going on?

 

Common Reasons Google Ads Aren’t Showing

  • Budget Issues – Your daily budget is too low or ran out early.
  • Low Ad Rank – Your Quality Score or bid isn’t high enough to compete.
  • Targeting Problems – Wrong location, audience, or ad schedule settings.
  • Keyword Issues – Negative keywords or match types might be blocking your ads.
  • Approval & Policy Violations – Ads can be disapproved due to violations. Check Google’s policy.
  • Ad Scheduling – Your ads might not be set to run at the time you’re checking.
  • Bid Strategy Issues – If you’re using automated bidding, Google might be waiting for a better opportunity.
  • Your Own Searches – If you keep searching for your ads and not clicking, Google might stop showing them to you

 

What to Do Next

  • Use Google’s Ad Preview & Diagnosis Tool to check if your ad is running.
  • Go to Google Ads > Campaigns > Status to see if there’s a restriction.
  • Check Impressions & Clicks—if they’re low, tweak bids, budget, or targeting.

 

Why Should You Care?

No ads = wasted money and missed sales. Fixing this ASAP gets you back in the game.