Use Google Ads when you need fast, targeted traffic that converts—especially if SEO or organic efforts aren’t cutting it.
Waiting months for SEO to rank? Struggling to get consistent sales or leads? Google Ads puts you right in front of people searching for what you offer.
When Google Ads Makes Sense:
- You Need Immediate Traffic – Unlike SEO, Google Ads delivers results fast.
- You’re Selling High-Ticket Items – The right audience = higher ROI.
- You Have a Local Business – Local search ads (like “plumber near me”) drive real customers.
- You Want to Retarget Visitors – Keep potential buyers engaged with remarketing.
- Your Organic Reach is Weak – Even with good SEO, paid ads can amplify results.
- You’re Launching a New Product/Offer – Test demand quickly without waiting for organic traction.
Why Should You Care?
Every business is different, but Google Ads can either be a money printer or a money pit. If you’re not strategic, you’ll waste cash.
Blogging gives me a chance to share my extensive experience with Google Ads. I hope you will find my posts useful. I try to write once a week, and you’re welcome to join my newsletter. Or we can connect on LinkedIn.