Google Ads can feel expensive, but whether they actually are depends on how you manage them and what you’re trying to achieve.
Why People Think Google Ads Are Expensive:
Clicks add up fast: If you’re not watching your budget, a few high-cost clicks can drain your wallet quickly.
Poor targeting: Ads shown to the wrong people waste money.
Competitive industries: Some keywords cost a fortune (think “lawyer near me” or “insurance”).
The Reality:
Google Ads can be affordable if you:
Start with a manageable budget and scale up once you see results.
Use smart targeting: location, keywords, audiences, and devices.
Regularly optimize: pause underperforming ads, test headlines, and refine keywords.
Focus on conversions, not just clicks. Paying for clicks that don’t convert? That’s expensive.
Why You Should Care:
Google Ads can deliver super-targeted traffic to your business today. But, you need to treat it like an investment – not just spend, but spend wisely. Managed well, it’s a powerful tool that can bring you a solid ROI.
If you’re just starting, stick to your budget, learn how it works, and test until you find what clicks (literally!).
Blogging gives me a chance to share my extensive experience with Google Ads. I hope you will find my posts useful. I try to write once a week, and you’re welcome to join my newsletter. Or we can connect on LinkedIn.