tCPA in Google Ads

What is tCPA in Google Ads?

tCPA in google ads

In digital marketing, the right ad spending can boost profits or waste money. tCPA, or Target Cost-Per-Acquisition, is crucial for Google Ads. It helps manage costs in pay-per-click campaigns, offering better control and results. Knowing how it works can align your spending with your goals, boosting your campaign. It introduces a strategic bidding method that What is tCPA in Google Ads?