What is tCPA in Google Ads?
June 16, 2024
In digital marketing, the right ad spending can boost profits or waste money. tCPA, or Target Cost-Per-Acquisition, is crucial for Google Ads. It helps manage costs in pay-per-click campaigns, offering better control and results. Knowing how it works can align your spending with your goals, boosting your campaign. It introduces a strategic bidding method that … What is tCPA in Google Ads?