Retargeting in 2024 and beyond: A cookieless future

January 30, 2024

Retargeting was and for now is one of the best strategies to drive returning visitors to your site. I would probably say it’s in the top 5 campaigns for most businesses. But with third-party cookies going away, retargeting will change. Will Google and other platforms introduce new ways of … Retargeting in 2024 and beyond: A cookieless future

Retargeting with Google Ads: step-by-step guide to get started

March 19, 2023

Have you noticed that when you visit a website, you start seeing its ads “following” you? Sometimes, it can be a general type of message, and sometimes, you see the exact product you were interested in while on that site. That’s what remarketing is all about. Repeat marketing, also … Retargeting with Google Ads: step-by-step guide to get started