Why Do Google Ads and Google Analytics Show Different Numbers?
November 26, 2023
![attribution_model_in_google_ads](https://ppcdigest.com/wp-content/uploads/2023/11/attribution_model_in_google_ads-jpg.webp)
This, seemingly an easy question, drags us into a very deep rabbit hole, and it’s called attribution models. Have you heard of it? If yes, then you know a thing or two. If not, you’re in for a big surprise. I’m literally sitting down, writing these words, and I still … Why Do Google Ads and Google Analytics Show Different Numbers?