Google Ads Launches AI Max — Here’s What You Should Know (And Watch Out For)
May 22, 2025

Google just rolled out something called AI Max for Search campaigns — and, as expected, the PPC world has a lot to say. On the surface, Google’s pitching AI Max as a performance-boosting, optional setting. But for many advertisers, the announcement raised more questions than answers. Is this another shiny tool with real potential — … Google Ads Launches AI Max — Here’s What You Should Know (And Watch Out For)