Since Performance Max is probably Google’s favorite campaign type, it’s no surprise that more updates are coming in this year. The most exciting one to me, and probably many others, is the Campaign’s negative keywords. But let’s explore everything. Here’s what’s coming in PMax First, here’s the full list of updates that are coming … New Performance Max features in 2025
PMax has been around for some time now, and it seems that a lot of people talk about it. But I still see some common mistakes being made. So, let’s review some easy-to-fix mistakes that could be affecting your PMax performance. Negative keywords Trust me, you need to add negative keywords. Otherwise, you … 6 things that might be killing your PMax campaigns
Search Themes are still in beta but they are widely adopted and it seems they are here to stay. But do you really understand how they work and how they impact your Search campaigns? Apparently most people don’t. In this post I will explain what Search themes are, how they work, best practices, differences … Search Themes in PMax: what you need to know
Performance Max campaigns seem to be everywhere. Not only is Google heavily pushing every advertiser to use them, but many advertisers praise them for getting great results. I have to admit that PMax took online advertising by storm. And I was skeptical at the beginning. The biggest reason is that I did a test … The Ultimate Guide to Performance Max Campaigns
There are rising concerns about Google’s lack of transparency regarding Performance Max campaigns. Google has confirmed that it purposely does not display channel-specific data because it could be “misleading.” There has been much speculation online that Google is doing this to promote various automation features. As we know, Performance Max campaigns are sort of … Google is hiding PMax Performance intentionally