The Google Guarantee is a badge that businesses can earn to build trust with potential customers on Google Search and Local Services Ads. It’s like Google putting its stamp of approval on your business.
The Pain Point:
Customers are skeptical about who they hire, especially when handing over their hard-earned cash. Businesses without credibility often struggle to convert leads.
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- What it is: The Google Guarantee badge shows that your business has been vetted by Google for quality and reliability.
- How it works: If a customer books a service through your ad and isn’t satisfied, Google might reimburse them (up to $2,000, depending on the country).
- How to qualify: Businesses need to pass a background check and meet Google’s criteria, including proper licensing and insurance.
- Where it appears: Your ads on Google Search and Local Services ads will prominently display the badge, helping you stand out from competitors.
It’s a credibility booster that can increase clicks and drive more leads. Want more details? Check out Google’s Help Page on the Guarantee.
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